Marketing

Marketing is the opportunity to be the bridge between client and customer, to shape ideas that inspire action, and to provide vision, voice and clarity when bringing fresh concepts to life.

PECI’s marketing team is made up of strategy, design and copywriting professionals who specialize in developing and implementing energy-efficiency marketing programs. Our team has extensive experience with residential and commercial programs involving appliances and lighting, new home construction, retro-commissioning, commercial and residential HVAC optimization, and grocery efficiency. We take a creative approach, while maintaining a perspective that’s both data-driven and results-oriented.

View our marketing portfolio.

Marketing Strategy & Plan Development
Using market research and insight from our years of experience focusing on energy-efficiency programs, we collaborate with our clients to build integrated marketing plans and strategies.

Integrated Campaign Implementation
We develop and implement campaigns targeted to customers, contractors or trade allies to increase participation in energy-efficiency programs.

Hard-to-Reach Markets
We perform analyses of market attributes and key drivers, and develop partnerships with local groups to encourage participation. We've had measurable success engaging low-income, ethnic minorities, rural, and military customers.

Community Engagement
We develop cost-effective ways to engage local communities and organizations in energy-efficiency efforts, and build campaigns based on each individual community's characteristics.

High-Impact Websites
Our websites deliver compelling messaging and encourage action. We perform usability testing to ensure optimal experiences for site visitors, and integrate search engine optimization techniques to increase traffic, boosting program awareness and participation.

Advertising & Public Relations Services
PECI provides full advertising and PR services-- with a difference. Drawing on our unique combination of industry insight and boundless creativity, we design compelling ads and track their results. Our PR professionals develop PR strategies that garner attention and build credibility.
 

Results

PECI helped Wyoming electric customers increase program participation by 263% by implementing a training program, and developing marketing materials and a promotional contest.

Using market research to build targeted messaging, we created Point of Purchase (POP) materials for retail stores in Northern California that increased CFL sales by 115% in 2010.