PECI SELECTED TO DESIGN AND IMPLEMENT TEST OF ENERGY EFFICIENCY MOTIVATORS IN RETAIL SETTING

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FOR IMMEDIATE RELEASE

CONTACT: Brian Izenson
503.467.0935, bizenson@peci.org

PECI SELECTED TO DESIGN AND IMPLEMENT TEST OF ENERGY EFFICIENCY MOTIVATORS IN RETAIL SETTING

07-31-2012

Creative competition rallies retailers to save energy

Snohomish County Public Utility District (PUD) is testing an innovative approach to energy efficiency in the fast-paced retail sector and has selected PECI to design and implement the project.

The pilot project will take the form of a competition hosted by 10 Starbucks Coffee Company (NASDAQ:SBUX) stores in Snohomish County, Washington. Funded in part by a grant from the Bonneville Power Administration, the project will test whether access to energy use data coupled with competition among stores can drive energy conservation. In addition to PECI, the PUD selected Puget Sound Energy and Lucid as project partners.

The team will work with Starbucks baristas to find ways to adjust work routines that will reduce the amount of energy required to run their stores without impacting customer service. The model could be applied to help small businesses in Snohomish County and throughout the Pacific Northwest save energy.

“We are excited about the role PECI is playing in this pilot project and appreciate the opportunity to collaborate with Snohomish PUD, Starbucks and our other program partners,” said Amanda Potter, vice president of engineering at PECI. “The results of this pilot will help inform better energy efficiency program design as we continue to look for effective methods to drive deeper and more persistent energy savings.”

The pilot uses Lucid’s Building Dashboard® to deliver a 30-day competition among 10 Starbucks stores, during which stores are provided real-time energy usage information and focused energy savings strategies. It complements a broad range of energy efficiency and sustainability goals embraced by Starbucks throughout its retail locations.

“We have committed to reducing energy and water use in company-owned stores by 25 percent by 2015,” said Jim Hanna, director, environmental stewardship at Starbucks. “This pilot project demonstrates our ongoing desire to meet our customers’ expectations of providing a premium experience while at the same time constantly evaluating our environmental performance.”

“We appreciate this opportunity to collaborate with Starbucks and our program partners to develop and pilot new ways to generate energy savings,” said PUD Assistant General Manager of Customer & Energy Services Jim West. “Behavior driven energy efficiency is a topic of great interest in the Pacific Northwest.  Snohomish PUD is helping lead the way in evaluating its full potential.”

About PECI

PECI is a nonprofit corporation dedicated to creating the new energy economy. We are leaders in the field of energy resource management, with expertise in designing and implementing energy efficiency programs for utility and government agency clients. Our work helps millions of residential, commercial and industrial utility customers reliably save energy and money. We were founded in 1979 in Portland, Oregon — celebrating our 35th anniversary in 2014 — and currently work with clients nationwide. To learn more, visit www.peci.org.