Getting to the Point: Communicating Effectively
in the Commercial Real Estate Market

Peter Turnbull, PG&E Co.
Mark T. Jewell, RealWinWin, Inc.
Brenda Hopewell, PECI
Moderated by Dan Reese, PECI

In order to communicate effectively with energy efficiency customers in the commercial real estate market, a clear understanding of the distinct market players, their respective operating structures, and the factors that motivate them is crucial. Without a sophisticated understanding of the market, program implementers will be challenged to communicate effectively with both prospective and existing customers, thereby reducing energy savings opportunities and diminishing chances for program success. Today, volatile conditions in the real estate market underscore the importance of applying a well-devised, strategic communication approach tailored to your commercial real estate customers. In this session, our panel will characterize the market players, discuss the financial cases that will drive them to action, and share examples from the field.