Seen and Heard at AESP (Part Two)

By Karen Healey, PECI Associate Director, Marketing Services

More highlights from AESP...

Today was another day of great presentations at AESP. 

Some key insights:

• Internet usage is more than TV, radio, and print media combined according to Neilson (via NStar).
• I did not actually see this one, but someone told me about a utility that is using aerial thermal imaging to determine who has the most heat leaking from their roof, and target marketing these households.  Apparently, the program has been quite successful.
• Some utilities are experimenting with a Groupon like approach to selling light bulbs.  The pilot was small, so it is hard to draw definitive conclusions, but they had enough participation to try it again.
• A colleague of mine was surprised by all the software solutions at the expo – this is an area that has grown significantly in the last several years.

Tonight is the big gala, outside, overlooking the San Diego Bay.  Gotta go – don’t want to be late!